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How does it work? What does it do?
How does it work?
MMM works by analysing various data inputs such as first party data, advertising costs, pricing strategies, historical data, distribution channels and many more. Using statistical modelling, MMM is able to quantify the impact of each marketing channel/activity.
What does it do?
First and foremost, MMM helps your business to truly understand the effectiveness of your marketing activity. Secondly, your business is able to forecast future performance based on differing marketing approaches. MMM allows you to make data-driven choices and boost your ROI.
You will finally know if your Facebook and Google ads are really driving incremental sales, and how many sales you will really generate if you increase spend.
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